23 Surprising Google Search Ads Statistics [Plus Notes]

Published by Pedro Campos on

google search ads statistics

Search ads are a source of profit for many businesses.

For others, the scenario might be a little bit darker.

Either way, these Google search ads statistics are here to give you an insider view on the search marketing landscape so you can better understand its power and make more informed decisions.

Without further ado, let`s get rolling…

Google Search Ads Statistics

#1 – Netmarketshare reports that Google owns 75% of the search market share.
Note: It`s only excepted to increase over time, Google will become more and more dominant.

#2 – The volume of Google searches grows by approximately 10% every year, according to Internet Live Stats.
Note: This stat confirms my prediction, there’s no stopping for Google.

#3 – A study made by Search Engine Journal concluded that the average Google Ads account wastes 76% of its budget on the wrong search terms.
Note: No wonder some people say Google Ads don`t work!

#4 – WordStream found that the dating and personal services segments have the highest click-through rate on paid Google results, with about 6% of the impressions turning into clicks.
Note: it confirms that we value searches that are more personal in nature.

#5 – According to Moz, the average Google search session is under a minute.
Note: these days consumers are more impatient than ever and they like to consume content in “bites”.

#6 – Google Economic Impact says that businesses make an average of $2 in revenue for every $1 they spend on Google Ads.
Note: a similar study concluded that some businesses make $3 or more for every dollar.

#7 – 72% of Google Ads marketers plan to increase their PPC budgets, according to Search Engine Watch.
Note: if you`re getting great results out of it, why not build upon that?

#8 – Google found that search queries of the type “worth it?” have increased by 80%.
Note: people these days think twice or more before purchasing a product.

#9 – PPC Resellers reports that 32% of companies use PPC to sell products directly to consumers.
Note: a number that`s increasing as more and more consumers rely on online shopping.

Even More Google Search Ads Statistics

#10 – According to eMarketer, 35% of users purchase a product within 5 days of searching for it on Google.
Note: it`s an impressive stat that shows how powerful search ads really are.

#11 – Unbouce concluded that PPC visitors are 50% more likely to buy than organic visitors.
Note: it`s due to the fact that paid search visitors usually have more purchasing intent than organic visitors.

#12 – Out of 2000+ Google Ad account audits analyzed by Search Engine Journal, only 29% of them were effectively tracking conversions.
Note: if you`re not tracking conversions, how do you know what ads are generating results?

#13 – Google found that search queries of the type “to avoid” have increased by 150%.
Note: a negative term that`s being used more often simply because there’s more information available to prevent people from making unnecessary mistakes.

#14 – A study made by Wordstream concluded that $2.69 is the average cost per click (CPC) in Google Ads and $0.63 on the display network across all industries.
Note: search is still more expensive as people searching for products or services are more qualified, driving costs up.

#15 – According to Google, search ads can increase brand awareness by as much as 80%.
Note: this stat debunks the myth that search ads are only great to drive leads and sales.

#16 – About 80% of all companies focus on Google Ads for pay-per-click, as stated by PPC Resellers.
Note: a trend that is slowly reversing as more companies become aware of the power of video and display ads.

Any Insights Yet?

#17 – Internet Live Stats shows that 3.5 billion Google searches are made every day.
Note: it`s mind-blowing how much traffic there is on this search engine.

#18 – A survey by Bright Local concluded that 29% of consumers search for local businesses at least every week.
Note: this number will increase over type as Google expands its local ads inventory, giving stores more options to attract foot traffic.

#19 – According to Internet Live Stats, every year, around 16% and 20% of Google searches have never been seen before.
Note: it means that a good percentage of searches are new, which opens up a new world of possibilities for businesses and advertising agencies.

#20 – Moz reports that about 8% of Google search queries are questions.
Note: despite the apparently low number, there`s a lot of potential in creating advertisements and content around questions your prospects might have.

#21 – Expandedramblings states that 70% of mobile searchers call a business directly from Google Search.
Note: just another reason to bet your chips on mobile ads and call extensions.

#22- 34% of “near me” searches made via desktop and tablet result in physical store visits, according to HubSpot.
Note: an impressive stat that shows search ads are not just effective on mobile to drive foot traffic and offline sales.

#23 – According to PPC Resellers, about 52% of people shopping online prefer to click on paid ads.
Note: that`s more than half of the people who search for products online. Crazy, isn’t it?

Google Statistics Aside

Whether you care about statistics or not, you can`t deny the fact that search ads, if done properly can have a tremendous impact on your business.

Far too many times, we see marketing leaders and business owners over-complicating their advertising strategy.

In conclusion, statistics are worth exploring, they give you invaluable data to make more informed decisions and ultimately improve your Google Ads performance.
Take them into account to plan your next campaign.

Which of these did you find most interesting?

Let us know in the comments below.


Pedro Campos

Pedro is the founder of Advertongue, a performance-based digital advertising agency. He is a paid media strategist for high-growth companies and experts all over the world, with over a million dollars in managed ad spend. You might have seen his content on sites such as Funnel Magazine, G2, Content Marketing Institute, or FitSmallBusiness, to name a few.

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