We`ll be covering topics such as bidding strategies, ad copy, keywords, landing page conversion, ad budget, and a lot more.
Discover the best techniques from Google Ads experts on how to drive more traffic, convert better and generate more revenue from Google.
There are more mobile devices on planet earth than humans, according to Statista, that`s why I believe you shouldn`t ignore mobile advertising.
If mobile marketing is the future, then you should consider it in your overall strategy. There will be cases where your ads might not perform so well on mobile.
This could be due to the market or in some instances, it could be the reflection of an average or below average user experience.
It`s important to at least give mobile a shot!
Remember that these tips won`t just help you improve Google Ads performance.
Some of them will actually work for other advertising platforms. You`re still marketing to humans!
And as long as you`re marketing to humans, some principles will never change. Bear these tips in mind every time you launch a campaign, though. Check out the best advice from Google Ads experts.